The PetPlaybook App was born from a simple truth: nobody knows your pet like you do. The routines, the fears, the little things that make them feel safe — that knowledge lives in your head, and nowhere else.
For more than 15 years, I worked in the pet industry alongside thousands of veterinary hospitals and pet owners where I found that most of the information which matters most about a pet is rarely captured in traditional records.
It's found in the hearts and minds of the people who love them.
When I brought home my puppy, Juno, I experienced this firsthand. Every time someone else cared for her, I found myself sharing the same details over and over again, hoping nothing important would be forgotten.
That's when I realized something:
Pets spend their lives communicating with us, but when care changes hands, their voices often disappear.
The PetPlaybook App was created to preserve that voice.
My mission is simple:
To ensure that every pet can be understood, cared for, and comforted—even when the person who knows them best isn't there.
When you hand your pet off to a sitter, a boarder, a vet, or even a family member, so much of what matters gets lost in translation. They do their best. But they're typically starting from zero.
We're building a place where you can capture everything — and leave it behind for anyone who cares for your pet. So that no matter what happens, the people looking after them have everything they need to make them feel at home.
"Because they can't tell us themselves. But you can. ♡"
The PetPlaybook App is currently in development. We're working closely with our founding members to shape the product into something truly meaningful for pets and the people who love them.
If you'd like to be part of that journey, we'd love to have you.
Regards,
Michelle Rosen, Founder